As digitization in the business world continues to increase, the stakes are raised for every enterprise to produce great digital products and services. Top-performing firms are realizing, however, that they can’t fully deliver digital products using pre-digital organizational structures, skills, and processes. What’s necessary is often a fundamental shift in the way an enterprise thinks about design and the value it brings. In this briefing, we describe how the Australian Taxation Office (ATO) is successfully meeting this challenge. By making design an enterprise capability, they have not only increased compliance, but maximized value for customers, intermediaries, and the enterprise.
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