Data and analytics providers are highly experienced at working with big data. They create, build, and hone capabilities to exploit their data assets. comScore is one such company—a 14-year-old marketing research firm with fourteen petabytes of online data, collected real time from around the world. This case study describes how comScore developed a patent-protected technical platform; hired and developed a 1200-person global workforce with varying levels of “data science” abilities; and cultivated practices to ensure that its clients would actually act upon insights.
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