How Top Performers Manage Total Digitization (Research Briefing)

As digitization dramatically increases within most companies and more interactions with customers move online, we see a big challenge looming: how to manage “total digitization.” In a previous briefing (May 2013), we described three fundamental management approaches companies take: Convergence, Coordination, and Separate Digital Innovation Stacks. We have now found that top-performing firms cluster into two profiles we call "Disciplined and Customer Focused" and “Locally Responsive and Informated.” Each profile uses all three management approaches but in a different combination. This briefing describes the tools and budget control mechanisms for each profile with examples from Danske Bank and Ferrovial.